Finding Security
In Dark Times
Occasionally people ask us why a serious magic shop is filled with so many adorable plush creatures.
While one obvious answer is that plush creatures are awesome, the more intentional answer is that they make sure that the shop doesn’t feel too scary.
One of the perils of being an imaginative child is that it’s easy to fill spaces with monsters. We were often scared kids, so we wanted to make sure that the next generation of wizards feels safe here.
Here’s the thing, though.
Lots of adults don’t feel safe right now, ourselves included.
We’re horrified by what we’ve seen of 2026 so far, and it comes after a pretty rough 2025.
We don’t have the equivalent of plush toys for adults, but we want our customers to know how much we want them to feel safe here.
We all need places to go to recharge our souls, places where we can remember there are good people.
We are honored to be such a place for so many wonderful people. Thank you all for reminding us, every week, that the world is so much more and so much better than doomscrolling would have us believe.
While one obvious answer is that plush creatures are awesome, the more intentional answer is that they make sure that the shop doesn’t feel too scary.
One of the perils of being an imaginative child is that it’s easy to fill spaces with monsters. We were often scared kids, so we wanted to make sure that the next generation of wizards feels safe here.
Here’s the thing, though.
Lots of adults don’t feel safe right now, ourselves included.
We’re horrified by what we’ve seen of 2026 so far, and it comes after a pretty rough 2025.
We don’t have the equivalent of plush toys for adults, but we want our customers to know how much we want them to feel safe here.
We all need places to go to recharge our souls, places where we can remember there are good people.
We are honored to be such a place for so many wonderful people. Thank you all for reminding us, every week, that the world is so much more and so much better than doomscrolling would have us believe.
